Posted by: Mark Sorenson | March 21, 2010

The Power of Networking

We’ve all heard it said that networking is a great habit to have as an entrepreneur. This is the best way to find key individuals who can add value to you business.

On Friday, I attended the second BoomStartUp meeting. The meeting format was unique to last weeks meeting. This meeting was designed to be an entrepreneur speed dating session. We all realized that there were many business guys who needed a tech guy, and a lot of tech guys who needed a business guy to help them create a winning team. We all sat in four large circles and took turns introducing ourselves and getting to know each others ideas and goals for starting a business. I met some interesting people, one in particular was surprisingly looking to start a company very similar to mine. His name is Jared McQuarrie, and he was looking to create a mobile advertising company that specialized in geolocation ads. We ended up talking for about two hours and both felt like it would be better if we teamed up rather than try to compete against each other.

At first, I felt a little intimidated at the thought that someone else was trying to start a company around the same idea as I was, but after a quick check-in with myself, I realized that this was more of an opportunity than a threat. Jared has a lot of marketing experience, and is well-connected. I bring people management strengths to the table and it seems that all we are lacking is a tech guy who can start writing code. Just having someone else who is just as passionate about your business idea as you are is such a relief. It gets me excited and motivated to put in the long hours and make something happen.

So I guess the moral of this post is to break out of your comfort zone and meet like-minded people who have complementary skills to yours. Open your mouth and search. You never know when you will stumble upon the perfect fit for your business.

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